Premier Foods-owned dessert brand Angel Delight is launching a new jelly range inspired by the on-trend bubble tea.
Angel Delight Bubble Jelly will be available in three flavour pairings – Strawberry Jelly with Strawberry Boba, Mango Jelly with Passionfruit Boba, and Lemonade Jelly with Strawberry Boba (RSP £2.85 – 4 pots per pack). The innovation aims to “inject new energy into the jelly category” to attract new consumers.
Rob Watson, Brand Director for desserts at Premier Foods, commented: “Bubble tea isn’t just a drink – it’s a cultural moment. With Angel Delight Bubble Jelly, we’ve captured the flavour and fun of the famous popping boba and created a dessert that’s as bold and bubbly as it is delicious. The new dessert is set to surprise shoppers and help retailers ride the wave of this unstoppable trend.”
Angel Delight Bubble Jelly range will be available in Sainsbury’s from 7th September (selected stores and subject to availability) before rolling out more widely from the end of the month. The launch will be supported by a social media campaign.
