The accounting scandal that has engulfed WH Smith deepened this weekend after The Mail on Sunday revealed the retailer is relying heavily on promotional income from suppliers to hit sales targets.
The revelation highlights fears that issues with the firm’s books could be more entrenched than previously thought.
Read the full article on the This is Money website
NAM Implications:
- Those close to supply & retail know there are a number of facets to trade investment…
- But essentially intended to encourage sales out via a mix of shelf position, number of facings and price support.
- (with clear KPIs and ideally paid on results)
- And safer to book the money after making the sale.
