Plant-based food brand THIS is launching three new products designed to make weekday meals or weekend sharing platters easier.
THIS isn’t Beef Pastrami, THIS Is Super Veg Protein Bites, and THIS Is Super Superfood Breaded Pieces, with be rolling out in stores this month.
THIS isn’t Beef Pastrami is a new, ready-to-eat, chilled product that captures the smoky, rich flavour and tender texture of traditional pastrami. The product is both high in protein and a source of fibre, and priced at £2.95 (70g). It will be available in Morrisons from 15th September and in Sainsbury’s from 28th September.
THIS Is Super Veg Protein Bites are pea, lemon, and basil protein bites, coated in a multigrain crumb. The frozen, ready-to-cook bites are high in protein, a source of fibre, and low in saturated fat. Priced at £3.50 (240g), they will be available in the frozen aisle at Tesco from 15th September.
The brand is also expanding its super superfood range with THIS Is Super Superfood Breaded Pieces (180g) available from Sainsbury’s from 15th September, priced at £3.95. Made from shiitake mushrooms, broad bean protein, seeds, and in a multigrain breaded coating, the pieces are ideal to add to a curry, stir-fry, pasta or salad dishes. The breaded pieces are naturally high in iron, Omega 3, protein and fibre and contain only natural ingredients.
Mark Cuddigan, CEO of THIS, commented: “Our goal has always been to create delicious and nutritious plant-based products, and with our new Pastrami, Super Veg bites and breaded Super Superfood, we’re giving foodies new options. We can’t wait for people to try them, whether they’re looking for meaty alternatives or tasty veg-packed products to cook with.”
