Irish chocolatier Lir Chocolates is taking a significant step towards sustainability by introducing fully recyclable paper twist wraps across its Baileys Chocolate and Guinness Chocolate Truffle ranges. The updated packaging is rolling out this month in selected retailers.
The new wraps cover the full Baileys Chocolate range, including Original, Salted Caramel, Strawberries and Cream, Mint, Birthday Cake, as well as the Guinness Chocolate Truffles. By switching to recyclable paper twist wraps, Lir Chocolates will remove 13,000kg of non-recyclable plastic from the market annually. This is the equivalent of 66 million fewer plastic wrappers entering the market each year.
The fully recyclable twist wraps represent a significant reduction in non-recyclable materials as Lir Chocolates moves toward more sustainable packaging solutions across its product range.
Ethan Duffey, Brand Manager at Lir Chocolates, said: “We’re proud of our long-standing relationship with Baileys and Guinness, delivering indulgent treats across a range of delicious flavours. As part of our commitment to delivering premium treats while reducing our environmental impact, we are delighted to introduce the fully recyclable paper twist wraps for the Baileys and Guinness Truffles. In line with Lir Chocolates’ sustainability strategy, delivering packaging that is better for the planet is the latest initiative as we continue to find greener solutions.”
