Tesco-owned convenience retailer One Stop is celebrating its 50th birthday with a nationwide campaign spanning over 1,000 stores.
Running until 13th October, One Stop will celebrate the milestone in-store and online with special deals, customer giveaways, and community grants.
One Stop’s journey began on 7th October 1975, from the humble beginnings of a market stall in Wolverhampton. Over the next five decades, the business has evolved into a multi-award-winning retail brand known for shaping the sector with leading technology innovation, franchise growth and community engagement.
“For five decades One Stop has delivered quality, convenience and value to our customers,” said Stephanie Wood, One Stop Managing Director.
“This milestone isn’t just about our past, it’s about the future of local retailing. Our colleagues, customers and franchisees are at the heart of our journey, and we’re looking forward to proudly celebrating with partners, colleagues and the communities we serve.”
The store campaign for the half-century milestone includes hanging signs, bunting and celebratory deals. There will also be exclusive promotions on leading brands, including Cadbury, Coca-Cola, McVitie’s and Pot Noodle.
Online, there will be a dedicated landing page on the One Stop website directing visitors to its ‘Birthday Balloon Bonanza’. The digital birthday game will give customers the chance to win an all-inclusive tropical holiday. Birthday deals and special, decade-inspired recipes will also feature in the line-up of birthday plans.
NAM Implications:
- Tesco clearly want to optimise this once-in-a-lifetime 50th anniversary via a bundle of initiatives, some of which may potentially make a difference for some of your brands.
- Close-fit brands will hopefully have already committed to the planning process and will feature throughout the campaign…
