Ferrero UK is expanding its Kinder Bueno range with a new multipack format exclusively for the convenience and wholesale channel. The new £1.99 price-marked pack format includes five individually-wrapped bars in cardboard packaging.
The Kinder Bueno brand is worth £89m and grew 3% in the last 12 weeks, with 77% brand recognition across the UK. Ferrero stated that the new launch presents retailers with an opportunity to drive both top-up and take-home sales, while offering a trusted brand in a new format that aligns with evolving shopper needs.
A Ferrero spokesperson commented: “Available in two of Kinder Bueno’s most loved flavours – Classic Milk and White Chocolate, the new format really responds to what shoppers want and their growing need for premium treats without compromising on taste.
“Designed exclusively for the convenience and wholesale channel, it provides retailers with a good value option to offer shoppers in their local store. With the treats coming individually-wrapped, in a brand people know and trust, we’re giving retailers a real chance to boost sales and basket spend, while also supporting the long-term growth of the confectionery category.”
The launch of Kinder Bueno multipack will be supported by digital and POS activations in depot to drive visibility. It will be rolling out to most cash & carrys this month, including Bestway, Dhamecha, Parfetts and Booker.
