PepsiCo’s Quaker Oats brand has added to its breakfast range with the launch of Oats & Fruit.
The new product is made from only natural ingredients, with over 80% wholegrain oats and real fruit.
Every ingredient is clearly listed on the front of the pack to reassure consumers that it contains no artificial flavours or hidden extras. The brand pointed to research showing that more than three-quarters (76%) of adults in the UK read food labels before purchasing – a figure that rises to 82% among 18–34-year-olds – and almost half (45%) pay more attention to labels compared to five years ago.
Naturally sweetened by date powder, Quaker Oats & Fruit is available in two varieties: Exotic Fruits (blending mango, pineapple, and coconut) and Summer Fruits (featuring peach, raspberry, and strawberry).
Josephine Taylor, Quaker Marketing Director UKI at PepsiCo, said: “At Quaker, we understand how important it is for people to start their day with the right fuel. We’ve made Quaker Oats & Fruit both delicious and nutritious, with clean and transparent ingredients, helping to give the nation better food choices so they can maximise their mornings with a healthy and satisfying breakfast.”
Quaker Oats & Fruit is rolling out to all major retailers with an RRP of £3.75.
