Jason’s Sourdough has launched its first national TV advertising campaign, a multi-million-pound initiative designed to continue the brand’s strong growth.
The advert debuted last night on Channel 4 during The Great British Bake Off and will run for six weeks. It will be supported by a fully integrated plan spanning across radio, outdoor, retail activation, press, digital and social.
“This is an exciting time for us,” said Jason Geary, Master Baker at Jason’s Sourdough. “To see Jason’s Sourdough on national TV, and during the Bake Off, feels like a pinch me moment. What started as a family passion for baking has now become the UK’s No.1 sourdough brand, and this campaign lets us share that obsession of proper sourdough with millions of households across the country.”
The campaign aims to build on the success of Jason’s Sourdough Creations, Jason’s Everyday Seeded Protein Rolls and the introduction of Proper Sourdough Crumpets, as the brand continues to grow its product portfolio. It also follows the opening of Geary’s new £36m bakery in Leicester earlier this year, increasing the company’s capacity.
