Sauce brand Meat Lust is making a comeback, with the launch of a new six-strong American-inspired BBQ range in Morrisons this month.
Developed by The Flava People’s specialist flavour team, the new Meat Lust range includes Boozy BBQ, Fiery Buffalo, Hot Honey, BBQ Mop, Green Sweet Chilli, and Ghost Chilli, priced at 2 for £4.00 in the supermarket’s Market Street section.
“We’ve bottled the big, bold spirit of American BBQ and made them accessible at every kitchen table” said Scott Dixon, Managing Director at The Flava People. “We’ve created flavours that are vibrant, versatile and designed for everyday ease, whether you’re dipping, drizzling, dunking or marinating.”
Originally launched in 2014, Meat Lust gained a cult following for its no-apologies approach to bold flavour, including a partnership with US food icon Adam Richman.
“We’re thrilled to bring Meat Lust back to shelves with Morrisons,” added Dixon. “Market Street is the perfect home for a brand like ours, one that’s rooted in craft, flavour and a genuine love of food. We can’t wait to see how shoppers make these sauces their own.”
The relaunch will be supported by in-store activation to drive trial and engagement.
