Oat drinks and cereal maker MOMA Foods is stepping up its growth ambitions with the launch of five new SKUs across three categories, rolling out in Waitrose, Morrisons and Amazon this autumn.
The brand is targeting incremental sales with a raft of innovation spanning flavoured oat milks, functional oat milks, RTD coffee and porridge, with each designed to tap into fast-growing consumer trends in health and premiumisation.
The five SKUs include two flavoured oat milks – MOMA Salted Maple & Hazelnut Oat Drink (1L, RRP £2.20) and MOMA Pistachio Oat Drink (1L, RRP £2.20), a fortified MOMA Immunity Support Oat Drink (750ml, RRP 1.80), a RTD MOMA Oat Chai Latte (250ml, RRP £1.80), and MOMA Banana & Peanut Butter Protein Porridge (65g, RRP £1.30).
Natasha Thompson, Marketing Director at MOMA Foods, said: “Consumers want flavour, function and quality from oats, and our latest launches deliver on all three. We’re giving retailers category-driving innovation, while staying true to our commitment to UK-grown oats and extraordinary taste.”
The launches follow the rollout of MOMA’s chilled range into Sainsbury’s last month, which more than doubled the brand’s distribution points.
