Caterfood Buying Group (CFBG), the Bidcorp-owned buying group of independent wholesalers, has announced the launch of a new wholesale shipments data service in partnership with data and digital consultancy TWC Group.
The service, set to roll out later this month, will provide CFBG’s suppliers with insights into group and member performance, trade customer purchasing behaviour and category trends – enabling “more informed decision-making and stronger collaboration across the group”.
CFBG noted that the initiative marks a significant step forward in its commitment to driving value and transparency for its supplier partners. Through TWC’s data analytics platform, suppliers will gain access to actionable intelligence designed to support growth and strengthen relationships with the buying group’s network.
Tom Workman, Commercial Director at CFBG, said: “We are excited to launch this new data service in partnership with TWC Group for our key suppliers. We want suppliers to access and utilise our members’ data to identify and unlock areas of sales growth for all parties.
“We know that harnessing supplier support via data sharing is critical to support our ambitious growth plans – this initiative is an important strategic step for us. Data is an essential tool for driving performance and unlocking opportunities, and this new service will provide our suppliers with the clarity and insight they and our members need to grow in this very competitive marketplace.”
Tanya Pepin, MD and founder of TWC Group, added: “We are delighted to be working with CFBG. The wholesale membership of CFBG is hugely respected by operators in their field, and we look forward to supporting The Group for years to come.
“It goes without saying that we are delighted that CFBG selected TWC Group to be their wholesale data and insight partners. This means we now work with over 90 wholesalers in the UK”.
