Cheeky Panda, the maker of sustainable bamboo-based home essentials, has secured its first listing in Morrisons.
The brand’s Flat Box Tissue, Cube Tissue, and Plastic-Free Bamboo Pocket Tissues will begin rolling out across 427 Morrisons this week, marking the first time the brand has launched its new branding with a major UK retailer.
In a category-first, Cheeky Panda’s new Plastic-Free Pocket Bamboo Tissue line (wrapped in recyclable paper packaging) will launch exclusively in Morrisons until the end of the year. Retailing at an RRP of £2.00 for an eight-pack, the product directly addresses growing consumer demand for plastic-free alternatives and sustainable everyday essentials.
The Flat Box Tissue contains 80 sheets per box (vs. 64 sheets for competitors) at an RRP of £2.00, while the Cube Tissue contains 56 sheets per box (vs. 48 sheets) at an RRP of £1.75.
Julie Chen, Cheeky Panda CEO and Co-founder, commented: “Partnering with Morrisons is a huge step for us and for the bamboo revolution. Launching our new range and brand identity in such a significant retailer proves that sustainability, quality and value can go hand in hand. We’re especially proud to be introducing the UK’s first plastic-free bamboo pocket tissue pack, exclusively with Morrisons – giving customers a plastic-free bamboo alternative to mainstream brands.”
