19 Crimes, the wine brand owned by Treasury Wine Estates, has partnered with Universal Products & Experiences to launch a new range of limited-edition glow-in-the-dark bottles for the Halloween season.
Featuring three iconic Universal Monsters bottles with Frankenstein, Bride of Frankenstein and The Mummy, they will be available in wine aisles this October. The glow-in-the-dark labels feature an all-new AR experience. By scanning the code on the bottle, consumers can watch each character come to life.
Chantal McDowell, International Marketing Manager at 19 Crimes, commented: “Following the huge success of the 19 Crimes x Universal Products & Experiences collaboration in the US and Australia, we wanted 19 Crimes fans in the UK to be able to get their hands on the most wanted wine bottles in town. The world’s most infamous Universal Monsters are joining 19 Crimes. And like us, they know some rules are meant to be broken.”
19 Crimes x Universal Monsters Halloween Collection:
- 19 Crimes Frankenstein Red Wine 750ml (RRP £7.50)
- 19 Crimes Bride of Frankenstein Chardonnay 750ml (RRP £7.50)
- 19 Crimes The Mummy Red Wine 750ml (RRP £7.50)
The 19 Crimes x Universal Monsters Halloween range will be available for a limited time from Tesco Group, Asda, Sainsbury’s and Morrisons.
