Higgidy is expanding its Snacking & Sharing range, with the launch of a new innovation, Potato Frittata Bites, which contain protein-rich ingredients.
The brand’s Snacking & Sharing range has helped drive Higgidy’s performance, delivering year-on-year growth of 16%. Higgidy’s bite-sized savoury snacks and rolls have contributed to this success, and the new launch aims to build on the brand’s non-pastry credentials with its first protein-focused potato snack.
The new Potato Frittata Bites will launch in two flavours: Pulled Ham Hock & Extra Mature Cheddar with Smoky Ketchup and Emmental & Extra Mature Cheddar with Buffalo Sauce. Each pastry-free Bite is only 40 calories, naturally rich in protein, and made using only free-range British Eggs.
A spokesperson for Higgidy commented: “We are really excited to further expand our Snacking & Sharing range and launch another exciting product. We know shoppers are looking for new ways to introduce more protein into their diets, and we think our new Protein Boosting Potato Frittata Bites will provide a tasty way to do just that.”
Higgidy Potato Frittata Bites are rolling out in Sainsbury’s, Waitrose and Ocado in packs of six with an RRP of £3.50 (130g).
