Finnebrogue has announced two additions to its Guinness range: Unsmoked Back Bacon and Pork Sausages.
The launch follows the success of Guinness Premium Beef Burgers in Sainsbury’s earlier this year and marks the next step in its partnership with the iconic stout brand.
Finnebrogue Guinness Unsmoked Back Bacon is made without nitrites and delivers a “rich and deep colour from its Guinness infusion, balanced with a subtle sweetness from treacle”.
Finnebrogue Guinness Pork Sausages are gluten-free and made from prime cuts of British and Irish pork. The sausages offer “juicy tang with malty Guinness notes, complemented by the sweetness of caramelised red onion”.
Finnebrogue has also extended the range into foodservice and wholesale, working with Booker to create Beef & Guinness Burgers and Pork & Guinness Sausages as part of its premium Blackgate label.
Finnebrogue 6 Guinness Pork Sausages (400g, RRP £3.75) are rolling out in 477 Tesco stores, while Finnebrogue 6 Guinness Back Bacon Rashers (200g, RRP £3.75) will be available in 626 Tesco stores.
Meanwhile, Blackgate 18 Premium Pork & Guinness Sausages (1.2kg, RRP £6.89) and Blackgate 6 Premium Beef & Guinness Burgers (1.02kg, RRP £13.99) will be available in Booker outlets nationwide, both launching on introductory promotion until January 2026.
The Finnebrogue Guinness range will roll out to Ocado in early October.
Commenting on the retail launch, Stephanie Byers, Finnebrogue Brand Manager, said: “At Finnebrogue, we’re passionate about redefining mealtime favourites with real innovation. Our Guinness burgers have already proved a fantastic success, and it’s exciting to now expand the range with two more innovative products – Guinness Back Bacon and Guinness Pork Sausages. These launches give shoppers the chance to enjoy the bold flavour of Guinness in fresh new ways, from breakfast through to dinner.”
Sarah Savage, Account Manager for Booker, on the wholesale launch, added: “We’re delighted to offer Premium Beef & Guinness Burgers and Premium Pork & Guinness® Sausages to Booker customers under the quality Blackgate label. This launch gives caterers and foodservice operators the chance to serve exciting, high-quality products that carry the strength of the Guinness name – delivering real point of difference and strong consumer appeal.
“By infusing household favourites like burgers and sausages with the unmistakable flavour of Guinness stout, we’re giving caterers new ways to inspire their menus – while offering Booker customers premium quality that stands out all year round.”
