Lunchbox snack brand, The Fruit Factory, is expanding its Strings range with the launch of Sour Apple Fruit Strings. Launching in Tesco and Morrisons from October, the new SKU aims to attract new shoppers and drive repeat purchase.
Made with real fruit juice, Sour Apple Fruit Strings are free from artificial colours and preservatives and contain 71 kcal per pack. The new product will be available in a five-pack format (100g) with refreshed packaging that aims to increase shelf standout as well as broaden its appeal to children and new snacking occasions beyond the school lunchbox.
Tara Stevens, Senior Brand Manager at The Fruit Factory, commented: “We know sour flavours are growing in popularity, particularly among families looking for snacks that are both fun and flavourful. Our new Sour Apple Fruit Strings bring something fresh and exciting to the category, offering a bold twist on a proven favourite.
“We’ve kept everything that makes Fruit Strings a go-to choice for parents and kids, including the trusted ingredients, the real fruit juice and the convenient format and layered in a tangy new flavour that taps into the rising trend for sour snacks. It is a great way to give our customers more variety, while staying true to what makes The Fruit Factory so popular.”
