Premier Foods has unveiled two new limited-edition lines for the festive season: Bisto Signature Ready-to-Use Beef and Chicken Gravies (MSSP: £3.50), and Paxo Orange & Cranberry Stuffing Wreath Kits (MSSP: £3.50). It is also adding a new Paxo Quick Cook Stuffing Sage & Onion (MSSP: £2.49), which will be available year-round.
The new launches aim to encourage shoppers to trade-up and increase basket spend during the key seasonal window.
The company noted that Ready-To-Use (RTU) gravy continues to grow in popularity, now worth £6m in value and growing 7.7% year-on-year – the fastest-growing format in the category. The new Bisto Signature RTU Beef and Chicken Gravies offer shoppers “must-stock flavours in a popular and convenient format, combined with the trusted quality of the Bisto brand”.
Meanwhile, its Orange & Cranberry Stuffing Wreath Kit is made with “carefully selected ingredients to deliver a distinctly seasonal taste”. It comes with a foil wreath tray that gives shoppers the chance to craft their own stuffing-based spectacle.
In addition to the new launches rolling out in leading supermarkets this month, Bisto and Paxo are also returning with their seasonal line-up: Bisto Turkey Gravy Granules, Bisto Best Turkey Gravy, Bisto Roast Potato Seasonings Rosemary & Garlic, and Paxo Chestnut & Cranberry Stuffing.
Additionally, Paxo is looking to help retailers tap into the opportunity to drive stuffing sales all year round with a new permanent addition to its range, Paxo Quick Cook Stuffing Sage & Onion. Nearly 50% of all stuffing consumers only buy it once a year, due to the time and effort required to cook it. To overcome this, Paxo’s new Quick Cook Stuffing cooks in 13-18 minutes in either the air fryer or oven, creating a more convenient way for shoppers to enjoy Sage & Onion stuffing.
“Bisto and Paxo are iconic staples of the British Christmas table,” said Kate Drew, Marketing Controller for Bisto & Paxo at Premier Foods.
“This year, we’re proud to gift shoppers a twist on tradition with our Bisto Signature gravies and Paxo Stuffing Wreath kit – made to elevate the beloved Roast Dinner with rich flavour and superior quality. Alongside the return of our much-loved seasonal favourites, the launches will give retailers a powerful opportunity to drive spend as shoppers look to trade up and make Christmas meals even more special.
“We also know that there is an untapped opportunity to drive stuffing sales beyond the festive season with quicker, more convenient options. We’re confident our Paxo Quick Cook Stuffing Sage & Onion can meet that demand and deliver more sales for retailers.”
