FUEL10K, the protein-focused brand owned by Premier Foods, is expanding its breakfast portfolio with the launch of its first ready-to-eat porridge pots.
The non-HFSS pots will be available in two flavours – Chocolate and Golden Syrup – with each containing 13g of protein to cater to the increasing demand for high protein breakfast options, particularly among younger shoppers.
FUEL10K is already the second biggest dry porridge pot brand in Great Britain, with the new ready-to-eat options aimed at helping retailers tap into the increasing opportunity in one of the fastest-growing breakfast formats.
The ready-to-eat pots can be displayed and stored ambiently, and eaten as they are or heated up.
FUEL10K Ready-to-Eat Porridge Pots will be available in selected Sainsbury’s stores from this week (MRSP £1.60), with wider rollout in October.
