Asda is opening its first-ever charity TikTok shop, selling a discounted bundle of products that will raise funds during Breast Cancer Awareness Month in October.
Consumers will be able to purchase the bundle from this coming Monday, before the individual products go on sale in its store or online. The bundle features nine popular items for just £7.17 – a figure representing the 1 in 7 women across the UK who will be diagnosed with breast cancer in their lifetime.
All proceeds from the sales of the TikTok Shop bundle will go to Asda’s Tickled Pink charity partners, Breast Cancer Now and CoppaFeel!
The branded products in the bundle, which have switched to bright pink packaging to mark Breast Cancer Awareness Month, include Yorkshire Tea (160 bag pack), Mr Kipling 6 Viennese Whirls (6 cakes), Nescafe cappuccino sachets (7 sachets), Chicken Super Noodles (90g), Candy Kittens Eton Mess sweets (140g), Queen Pot Noodle Chicken and Mushroom (114g), Diet Coke (330ml can), chocolate digestives (232g pack), and Marmite (250g).
The TikTok launch is part of Asda’s wider Tickled Pink activity this year, which has raised over £100m since the initiative began in 1996.
More than 200 products across George, general merchandise, and everyday food and drink brands will carry special pink packaging in October. Some will also carry a breast check messaging on-pack.
Emma Betts, Asda’s National Charity Partnerships Manager, said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items. This is an exciting year as we launch a first ever charity TikTok shop for Tickled Pink but also, it’s a celebration of raising over £100 million over the last 29 years.”
Head of FMCG at TikTok Shop UK, Matt Beane, added: “We are delighted to have Asda on TikTok Shop for its launch of the exclusive Tickled Pink bundle. It’s great to see so many iconic brands in one bundle turn pink for Breast Cancer Awareness Month, supporting an incredible cause.”
