Booker has launched a new-look website and app to deliver a “faster, smarter digital experience” for its customers, suppliers and staff.
The refresh of the Tesco-owned wholesalers’ platforms includes new corporate branding, improved navigation, and new high-resolution photography, designed to make shopping and product discovery easier.
Customers from the retail and catering sectors can now access several new features, such as visual shopping lists, personalised homepages tailored to their fascia or sector, and product recommendations for pairing suggestions that complement chosen items. The website also offers smarter ordering tools, enhanced search functionality, and improved print layouts for lists and favourites.
Booker has also included a new insights hub, which provides ideas and practical resources to help businesses innovate and boost footfall.
Meanwhile, suppliers will be able to gain greater brand visibility and clearer communication, supported by new media and advertising opportunities.
The wholesaler noted that the updated platform and improved product discovery tools will also ensure its 15,000+ staff can better support customers.
“We’re thrilled to unveil the first stage of our brand new digital experience across our website and the Booker app – a fresh, modern experience that showcases the very best of Booker,” said Richard Lamb, Group Technology Director at Booker.
“We’ve created an intuitive, seamless experience covering the entire customer journey – from browsing to checkout, with personalised features and an improved shopping journey, we’re making it easier than ever for businesses to grow with us.”
The wholesaler noted that the launch marked the first phase of its digital transformation, with plans to roll out additional features and functionality in the coming weeks and months.
NAM Implications:
- We all await the resulting impact on volume sales…
- …the only measure that counts.
