Eagle Eye, the SaaS and AI technology company that delivers loyalty, personalised promotions and omni-channel marketing solutions for retailers such as Tesco and Morrisons, has announced the launch of Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company’s Smart Checkout product suite.
The new solution is claimed to allow retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.
Smart Rewards enables retailers to deliver personalised customer experiences across any channel while maintaining speed and accuracy at checkout. For example, a shopper checking out at their local grocery store might have a discount automatically applied because they previously qualified for a discount of their next shop £50. Eagle Eye noted that, importantly for the retailer, this process happens fast; the platform processes all valid discounts, rewards and points in less than 150 milliseconds, enabling retailers to move beyond the constraints of traditional point-of-sale systems and deploy loyalty incentives and offers at unlimited scale.
“Retailers today need the ability to recognise customers instantly and apply the most relevant rewards in real-time, regardless of where the transaction takes place,” said Tim Mason, CEO of Eagle Eye.
“With Smart Rewards, retailers can create personalised shopping experiences that feel immediate, consistent and scalable across every interaction.”
