Tesco-owned convenience retailer One Stop has refreshed its chilled food offering, in a move it said was in response to changing customer needs.
Alongside rolling out 78 new lines to its stores, from a variety of yoghurts, dinner and side choices to healthier on-the-go drinks, the convenience retailer has also revamped its own label sandwich design.
Nigel Prendergast, Head of Customer at One Stop, commented: “Our sandwich packaging redesign is a project that we’ve been working on for a while. Customers will notice a modernised look, featuring more muted colours. The enhanced look brings a more premium feel for our on-the-go range, and we’re excited to extend the new design across our festive range and limited-edition products.”
Rebranded to ‘The Deli’, One Stop’s festive range includes a chicken, stuffing & cranberry sauce sub, pigs in blankets sandwich, and chicken, bacon & stuffing wrap, which will be available from 20th October.
One Stop’s chilled food overhaul, launching this week, will not only see new products, but 140 of its existing lines in desserts, dinner and snacking rolling out to more stores across its estate.
“We’re thrilled to be increasing the range of popular products, allowing more of our customers to enjoy these fantastic ranges,” said Henry Maulik, One Stop Head of Product.
New lines include slow-cooked sweet chilli chicken wings, chicken & black bean with egg fried rice, kefir natural yogurt, fat free cottage cheese, garlic flatbread, creme fraiche, beef medallion steaks, and apple lattice pie.
The reset will also see an increase in prepared vegetables such as sliced leeks and cauliflower & broccoli florets, as well as introducing additional seasonal products such as brussels sprouts and parsnips.
One Stop noted that some fixtures in stores have also been changed to make it easier for customers to find what they need. The retailer said it will be taking learnings from the reset, by trialling different locations for certain products to monitor customer perception of quality.
One Stop’s franchisees will also have full access to the improved fresh range.
