From cocoa-free innovation to sustainable sharing formats, the chocolate market is undergoing rapid change. Retailers are re-evaluating their ranges as shoppers look for treats that combine indulgence with responsibility.
Carol Oldbury, CEO of Lincolnshire-based private label chocolatier Hames Chocolates, explains: “Chocolate will always be about enjoyment, but now that enjoyment has to be earned. The emotional connection is still there, yet it’s increasingly underpinned by conscious consumer choices. Retailers who adapt to this shift will not only stay relevant but also unlock new opportunities for growth.”
Drawing on category insight and product development work, Hames Chocolates has identified four major trends influencing chocolate innovation and shaping consumer expectations.
1. Cocoa-free innovation
Fluctuating cocoa prices and environmental concerns are prompting consumers to explore alternatives. One such option is ChoViva, a sunflower seed-based ingredient that mirrors the taste and texture of chocolate while significantly reducing environmental impact. Suitable for premium, seasonal or mainstream lines, it allows retailers to diversify and hedge against supply chain volatility.
2. Sustainability as standard
Shoppers now expect fully traceable cocoa, ethical sourcing and packaging that’s recyclable or compostable. Certifications such as Rainforest Alliance and Cocoa Horizons are becoming baseline requirements.
3. Mindful indulgence
Consumers want products that align with their values, lifestyle and health priorities. Portion control, provenance and packaging all influence how indulgent products are perceived. Smaller formats, calorie caps and reformulated recipes are gaining traction – even in premium ranges – as shoppers value quality and experience over quantity.
4. Sustainable sharing formats
Sharing occasions are being reimagined with packaging designed for flexibility and freshness. Resealable pouches, such as Hames’ Munch range, move effortlessly from a Friday night film treat to a Tuesday desk snack. They encourage repeat purchase by extending enjoyment over multiple occasions and offer an elegant, practical gifting solution.
“Whether it’s reducing reliance on cocoa, rethinking portion sizes or creating versatile sharing formats, our role is to combine insight with manufacturing expertise,” Oldbury added. “That’s how we help customers navigate change and create chocolate that truly connects with today’s shoppers.”
