IRN-BRU is launching a new limited-edition flavour to drive sales over the winter season.
Winter Bru infuses Spiced Cinnamon & Ginger flavours with the familiar taste of IRN-BRU.
It will be available for eight weeks from 1st November in 330ml plain (RSP £1.09), 79p price-marked cans, and 8 x 330ml multipacks (RSP £4.50).
The launch will be supported by a PoS, PR, social and influencer marketing campaign.
Kenny Nicholson, IRN-BRU Brand Director, said: “We know that our limited-edition flavours are hugely popular and a big incremental sales driver. Retailers have sold more than nine million cans of IRN-BRU Xtra limited editions in the last two years, with almost half attributed to new category shoppers.
“Sales of ginger-flavoured drinks are also increasing by 27%, so we know that this is the perfect time for Winter Bru. A spicy hit in every sip, we’ve combined our iconic IRN-BRU taste with a truly delicious festive flavour that we know will have shoppers running back for more before it’s gone.”
