Mexican food brand Old El Paso is expanding its Street Vibes soft taco kit range with the launch of a new flavour: Smoky & Zingy Tinga.
The latest kit is expected to build on the success of the range, which launched last year and has already delivered £3m in sales.
The Street Vibes Tinga Kit brings together a blend of tomatoes, onions and garlic, with a chipotle sauce, infused with chilli and spices. Designed for two people, the brand noted that the launch aligns with the rise of ‘dinner for tonight’ shopping trips, which now account for one-in-five grocery visits, as more people favour home-cooked meals over dining out.
Nicole Whelan, Head of Meals at General Mills UK, said: “The response to our Street Vibes range has been fantastic, and we’re thrilled to be adding a new flavour to the line-up. With its delicious balance of tangy and smoky notes, our new Tinga kit delivers the bold taste of Mexican street food in a quick, easy, and fun format that anyone can enjoy. We know UK shoppers love experimenting with Mexican flavours, and Tinga is the perfect addition to help them turn up the vibes at the dinner table.”
The launch of the new Street Vibes Tinga Kit will be supported by media activity across OLV and social, while receiving visibility via masterbrand channels.
The Street Vibes Tinga Kit is rolling out in grocery retailers, with an RRP of £3.20.
