Featuring retro packaging inspired by cans from the 80s, Diet Cherry Coke is set to launch exclusively in Tesco next week, marking the first new flavour launch from Diet Coke in seven years.
The limited edition variant will be available in 24 x 300ml multipack cans, 500ml bottles, and 2L bottles.
Tara Byrnes, Senior Brand Manager for Diet Coke Great Britain, said: “We have been listening and are so excited to announce the return of Diet Cherry Coke. The comeback of this retro icon is the tasty throwback that fans have been hoping for. Some love a classic, and others a twist; for some, this little cherry-flavoured ritual will give an opportunity to make Diet Coke breaks reflect ‘your taste’ even more. Returning exclusively for a limited time, the flavour you love, cherry, is back – but get it while you can!”
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, added: “Diet Coke is the original sugar-free cola and has long been a loved and trusted brand in Great Britain, with a customer base so loyal that 32% of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available.
“Combine this with the fact that cherry flavours have delivered 55% of value sales growth across total colas over the past year, and it’s clear that the return of Diet Cherry Coke® gives us a great opportunity to excite shoppers and drive further growth.”
