Fruit cider brand Kopparberg has launched its first-ever ‘Party Pack’, combining alcoholic and alcohol-free variants in one box.
Available exclusively in Asda (RRP £14.97), the pack includes a variety of 15 cans of Kopparberg’s most popular flavours – Strawberry & Lime, Mixed Fruit, Pear and seasonal favourite, Spiced Apple – plus three alcohol-free Mixed Fruit cans.
The brand noted that the move taps into two of the strongest growth drivers in the market: moderation & inclusivity and variety & convenience.
“We’re bringing something truly new to the fixture,” said Axel Tulip, Senior Customer Marketing Manager at Kopparberg.
“With one exclusive pack, shoppers can pick up the UK’s most-loved cider flavours alongside complimentary alcohol-free cans – solving a real hosting need and driving value into the category at a key trading period.”
