KP Snacks is launching a new on-pack promotion for KP Nuts, featuring PDC World Darts Champion Luke Littler and offering consumers the chance to win £180 every 180 minutes.
Launching on 13th October with a prize fund of over £42,000 and featuring across £1.35 price-marked packs (PMPs) of KP Original Salted Peanuts, Dry Roasted Peanuts, and Aromatic Thai Chilli Flavour Coated Peanuts, the promotion runs until 7th December ahead of the PDC World Darts Championship taking place in London later this year.
To enter, consumers have to scan an on-pack QR code on promotional SKUs, taking them directly to a dedicated website landing page to enter the competition.
The campaign celebrates KP Snacks’ partnership with Luke Littler, first launched in 2024. It aims to drive KP Nuts’ sales within the Sharing segment, capitalising on the popularity of nuts in sharing moments, such as watching the darts with friends and family.
Rachel Horrell, Senior Brand Manager at KP Snacks, said: “This promotion represents a landmark moment for KP Nuts as we partner with one of the most exciting young sports
personalities in the UK today. The on-pack perfectly captures the excitement of darts while delivering extra value and excitement to shoppers and retailers.
“As the UK’s number one nut brand, KP Nuts continues to drive category growth as a trusted and recognisable brand, with a range of tasty flavours and formats that cater to all occasions”.
