After winning back its cheapest UK supermarket crown from Lidl last month, Aldi has kept hold of the title in the latest price analysis by consumer watchdog Which?
Marking its eighth win this year and its 23rd win in the last two years, the cost of Aldi’s basket of 71 everyday products during September totalled £122.77, ahead of key rival Lidl on £123.95.
Tesco (with Clubcard discounts) was the next cheapest (£135.64), backing up its claim made yesterday that the rate of inflation in its stores was “well behind” the wider headline rate for the grocery sector. Despite its efforts to improve its competitiveness, Asda was just behind Tesco on £136.98.
Waitrose was once again the most expensive supermarket at £167.19 – 36% more than Aldi.
| Retailer | Average price for 71 items |
| Aldi | £122.77 |
| Lidl | £123.95 |
| Tesco (inc loyalty discount) | £135.64 |
| Asda | £136.98 |
| Tesco | £138.66 |
| Sainsbury’s (inc loyalty discount) | £138.74 |
| Morrisons (inc loyalty discount) | £140.19 |
| Morrisons | £140.24 |
| Sainsbury’s | £142.70 |
| Ocado | £154.08 |
| Waitrose | £167.19 |
Source: Which?
Julie Ashfield, Chief Commercial Officer at Aldi UK, commented: “The latest Which? report proves that Aldi is committed to keeping groceries high-quality and low-cost – because that’s what people really need. We’re proud to retain our title, helping shoppers save for life’s other essentials.”
NAM Implications:
- In a truly unprecedented market…
- …with savvy consumers willingly shopping around for value…
- …this Which? analysis has to be of concern to Asda and Morrisons.
- (and to their suppliers in trade-investment mode…)
