Leading bourbon brand Jim Beam has unveiled its latest flavour innovation for the UK market, Jim Beam Pineapple
The new line brings together the “smooth character of Kentucky straight bourbon with the bright sweetness of pineapple, offering a refreshing new option for the home bar this season”.
Jim Beam Pineapple 70cl will be available from 13th October in Asda and selected retailers, RRP £20 (32.5% ABV).
Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co., commented: “As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands and Jim Beam Pineapple does exactly that.
“This new flavour is our first flavoured spirit in four years. It is a celebration of flavour and community, made to be enjoyed with family and friends this summer season. With its mixability and crowd-pleasing taste, Jim Beam Pineapple makes an excellent addition to any home bar, perfect for gifting, at-home entertaining, or experimenting with new cocktails.”
