Asda has appointed Chris Chalmers as Vice President for Customer Data and Loyalty, effective from January.
He will lead the development and execution of the Asda Rewards customer loyalty programme, as well as digital and performance marketing for its Asda and George websites. His remit also includes Customer Relationship Management (CRM) for both brands and the advancement of the group’s customer data strategy.
The appointment marks a return to Asda for Chalmers, having previously held the role of Digital Marketing Director from 2012 to 2017. He has also held marketing and digital roles at Tesco and Jet2, and is currently Customer Director for JD Sports.
Rachel Eyre, Chief Customer Officer at Asda, commented: “We are pleased to welcome Chris back to Asda to oversee our customer data, loyalty and digital marketing strategy. This is a strategically critical role that will help us build stronger relationships with our customers through smarter use of data, improved digital experiences and a revitalised Rewards programme.”
