Aldi is rolling out dedicated reduction zones across its stores in the UK to make it “even easier for shoppers to find fresh food bargains”.
The marked areas will feature discounted bread, fresh produce, and other perishable items nearing their use-by date. Items are discounted throughout the day, allowing shoppers to save on products that might otherwise go unsold.
The discounter stated the move was part of its commitment to making food more affordable, while tackling waste in its operations.
“Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain,” said Luke Emery, National Sustainability Director at Aldi UK.
“By creating dedicated reduction zones in store, we’re helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste.”
NAM Implications:
- Using food waste-prevention is a clever way of discounting within a ‘best price’ model.
- i.e. Aldi can thus maintain the integrity of their main offering…
- …whilst doing good for customers in need.
- Watch for how quickly this move is copied by the mults…
