Tilda is looking to unlock new opportunities in the kids’ food market with the launch of a new range of veg-packed, nutritionally balanced, rice-based meals created in collaboration with leading children’s dietitian, Lucy Upton.
The Tilda Taste Travellers range features four recipes – Mexican Rice Bowl, Japanese Katsu Curry Rice, Pesto & Pea Risotto, and Mild Thai Green Curry Rice. Suitable for toddlers and up, every 220g pouch provides two of a child’s five-a-day, is a source of protein and fibre, and is low in salt.
Tilda Taste Travellers (RRP: £2.00, 220g) will be available via Tesco, Amazon and Ocado from 13th October, with wider multi-channel rollout to follow. The launch will be supported by PR, social media and influencer activity, alongside shopper marketing to drive in-store engagement.
“With Tilda Taste Travellers, we want to set a new standard for children’s mealtimes – combining taste, convenience and health to support busy families,” said Anna Beheshti, Head of Marketing at Tilda.
“By developing the range with children’s dietitian Lucy Upton, we’re able to bring world flavours to children’s plates in a simple, convenient format that gives parents confidence in what they’re serving. And for retailers, it’s a strong opportunity to meet growing demand for quick, adventurous and healthy kids’ meal solutions.”
Upton added: “Busy parents are always looking for that balance between convenience and nutrition. That’s why prioritising nutrient-dense foods like beans and vegetables was key in the development of Tilda Taste Travellers, as was introducing little ones to exciting new flavours. It can be a supportive step in helping them enjoy a wider variety of family foods as they grow.”
