Ritter Sport has secured national listings with Booker, strengthening the chocolate brand’s footprint in the convenience channel, following launches in Tesco Express and Sainsbury’s Local earlier this year.
Booker Wholesale depots will stock the brand’s Rum, Raisins and Hazelnuts flavour, as well as the Pistachio block, while Booker’s symbol chains, which include Londis and Budgens, will offer both products alongside Marzipan.
Ahleam Safdar, Senior Business Manager at Ritter Sport, commented: “We’re delighted to be partnering with Booker to bring Ritter Sport to even more UK shoppers. This marks an important step forward in our expansion within the convenience channel, which plays a crucial role in driving snacking and impulse purchasing.”
