Women’s health & wellness platform Unfabled has secured $1.7m in its latest funding round and announced its expansion into 737 Boots stores.
Taking its total seed funding to $3.9m, investors in the latest round included Arāya Ventures, founded by Managing Partner Rupa Popat and backed by British Business Investments (BBI). Investment into Unfabled has been made from their Arāya Super Angel Fund, a community-powered model that mirrors Unfabled’s own DNA of women supporting women.
The Unfabled Essentials range is specifically designed for women and includes six products in capsule and gummy form to address a variety of symptoms, including hormone-related concerns such as poor sleep, cramps, bloating, and low energy.
Boots introduced six of the brand’s supplements into 50 stores in December 2024. The brand’s strong performance has now led the retailer to expand Unfabled’s footprint to hundreds of more stores.
Founder Hannah Samano said: “Women’s health has been sidelined for far too long. At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement. Boots expanding our footprint by over 1,000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community, and a category that retailers and investors can no longer ignore.”
Rupa Popat, General Partner at Arāya Ventures, added: “Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive. Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success. We are thrilled to back her and this brand at such a pivotal stage.”
