Ocado Group has appointed Nick de la Vega as Chief Revenue Officer, effective from 19th November.
In the new role, he will lead sales and account management across the company’s grocery and non-grocery businesses, ensuring that its commercial operations are “optimised for the next phase of growth”.
De la Vega joins Ocado from the global IT and consulting business, Atos, where he was SVP and Head of Global Sales. He previously held positions at Hewlett Packard and Electronic Data Systems.
In addition to leading all of Ocado’s sales teams globally, he will also be responsible for supporting and developing relationships with Ocado’s partners, presently spanning 13 major grocery retailers in 11 markets, as well as clients in sectors like pharmaceutical and apparel.
Ocado noted that with most of its exclusivity agreements expected to have rolled off across multiple markets by the end of this year, the appointment comes as the business plans to ramp up commercial discussions worldwide.
“We are delighted to welcome Nick to the business at an important moment in Ocado’s evolution,” said CEO Tim Steiner. “He will play a critical role in taking the Ocado offer to a broader range of customers, as well as developing and strengthening our relationship with existing partners.
“It has been almost eight years since we started to bring Ocado’s technology to international grocery retailers. Over that time, we have invested significantly in our technology. We will now bring the benefits of this investment back to some of the world’s most exciting grocery markets, with a wider fulfilment toolkit, greater flexibility and new commercial leadership.”
