Reach into your pocket and you will probably find evidence of Tesco. Whether it is a Clubcard, mobile phone or just a receipt from one of its 3,000 stores, the UK’s biggest retailer is engrained in everyday British life.
Read the full article on The Guardian website
NAM Implications:
- The Guardian article is a worthwhile read…
- …and reminder of Tesco’s might.
- (while those closer to the industry will add the relatively untapped potential of Retail Media that will add incrementally to Tesco’s wealth of first Party Data…)
- Don’t look away for a second…
