Arla Foods is deepening its partnership with Diageo’s Baileys brand by introducing a new product, Baileys Extra Thick Chocolate Cream.
It joins the existing range which includes Extra Thick Cream, Salted Caramel, Baileys Pouring Cream and Baileys Espresso – as well as Baileys Squirty Cream, which launched last year.
Katie Prosho, Baileys cream brand manager at Arla Foods, commented: “We’re thrilled to bring a sumptuous chocolate cream into the Baileys range just in time for winter. Baileys stands for indulgent moments, and this new flavour is designed for those seeking a grown-up treat, whether it’s dolloped over a mince pie or festive pud-Baileys Cream is guaranteed to take your desserts to the next level.”
Declan Hassett, Licensing Manager at Diageo, added: “Following the success of last year’s Baileys Squirty Cream, we’re delighted to join forces with Arla Foods once again, this time to introduce Baileys Extra Thick Chocolate Cream. Perfectly timed for the festive season, it’s set to add that signature Baileys touch to every dessert.”
Baileys Extra Thick Chocolate Cream (250ml) will be launching in Lidl stores this month, with rollout to other supermarkets from November.
