Protein brand UFIT is expanding its ready-to-drink protein range with the launch of Brekkie Shake, designed to make breakfast “quick, nutritious, and portable”.
Launching first in Sainsbury’s and Tesco, UFIT Brekkie Shake comes in Banana and Blueberry flavours, containing 28g of protein, along with added fibre and vitamins.
The launch taps into rising demand for on-the-go breakfasts, which have grown 8.5% in the past year as work patterns return to pre-pandemic norms. UFIT Brekkie Shake will retail at £2.75, with an introductory price of £2.
Angie Turner, Head of Marketing at Lacka Foods, said: “Breakfast is the most important meal of the day, but it’s also one people often struggle to make time for. With UFIT Brekkie Shake, we wanted to create something that’s quick, nutritious and satisfying without compromise.
“We’re excited to bring this innovation to market and help make breakfast easier for busy people across the UK. Packed with protein, fibre and vitamins, consumers can fuel their mornings and get on with their day feeling energised.”
