Terry’s Chocolate is further strengthening its ‘Beyond Orange’ strategy with a new Chocolate Mint Tablet (RRP £1.50, 90g, available in Asda, Sainsbury’s, Co-op, and Morrisons) and new Mint Truffles (RRP £4.50, 200g, available in Asda, Morrisons, Ocado, Co-op, and Iceland).
The products build on the brand’s success with its first Mint variant – the Chocolate Mint Ball – which sold out mid-season and became the best performing Christmas NPD in the category during launch.
The Terry’s Chocolate Mint Bar has been introduced to meet seasonal demand for festive indulgence, while developing Terry’s all-year-round portfolio and capitalising on strong consumer demand in the tablets category, which is up 15% in value and 2% in volume, outperforming the wider market.
Meanwhile, the new Terry’s Chocolate Mint Truffles bring innovation to a segment currently growing 24% in value and 18% in units, providing consumers with an “affordable yet indulgent alternative to the market leader”.
Terry’s is also refreshing its Terry’s Chocolate Orange Truffles, introducing a new recipe and modernised design.
Lorène Decam, Senior Marketing Manager at Terry’s Chocolate, said: “The Terry’s Chocolate Orange is a festive icon, and our strategy is to build on that strength while offering new moments of indulgence to consumers. The Mint Bar and Mint Truffles are natural extensions, while our updated Truffles recipe makes the range stronger than ever. With momentum in both the tablets and truffles categories, we’re confident these launches will tap into Brits’ love for mint chocolate to drive growth over the festive period and beyond.”
