Trigger funding of a promotion is linked to redemption-rate in multi-buy promotions.
In other words, to avoid increasing a retailer’s normal margin on goods sold at full price, the supplier may agree to maintain margin on goods bought by the shopper in a multi-buy deal by funding the promotion only when a multi-buy is bought, or redeemed.
The funding amount is called the trigger, and scanning the deal triggers the payment to the retailer.
