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Monday 22 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
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The Four Pillars of Brand Integrity
Brand Integrity – the Foundation Stone of Brand Equity
How to Improve Online Profitability and Big Space Redundancy: the Supplier’s...
Online Acceleration and Big Space Redundancy – the Twin Dilemmas of...
Shelf Squeeze: What does range rationalisation really mean for retailers and...
You’re about to be de-listed from a major UK supermarket?
Retailer and Supplier Collaboration – A Natural Match for Mutual Growth
When the Buyer Wants Even More – an Opportunity for...
Walmart Calls Some Extra Shots from Suppliers
How to Optimise Your Online-B&M Mix in UK Retail
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
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