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Sunday 21 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
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Opportunity to develop your category management capability
The Confidence to Say ‘Yes, but on Condition’
Optimising the Shift in Supplier-Retailer Balance of Power
Life After a Mega-Merger: Some Pointers for NAMs
Mega-mergers: the Unintended Consequences
Ways of Helping the Buyer Buy
Helping the Buyer Buy
Effective business management of GTR
Optimising the business potential of Global Travel Retail
Optimising Competitive Appeal in a Flatline Market
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
TRENDING NEWS
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