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Sunday 21 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
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The Way Forward in a Flatline Market
Improving the Cost-Effectiveness Of Dealing with Small Retailers
Why Small is Beautiful; Especially in Post-crisis Retail
Minding the Shopper in Practice
Who’s minding the shopper?
Establishing the Financial Benchmarks for Tailor-Making your Offer
“What’s in it for me?” A Bespoke starting-point?
How to Minimise Retail Shrinkage
From Petit Theft to Grand Larceny: an Inevitable Progression in...
How To Maximize The ROI On Your Shopper Marketing Efforts
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
TRENDING NEWS
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New CEO Wants To Make Nestlé ‘Better, Smarter And Faster’
Build Resilience and Drive Growth in a Changing Food System
The Wrexham Lager Beer Co Lands Listing With Waitrose
