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Sunday 21 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
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Compliance in Shopper Marketing
Debenhams’ Risk Priorities and Mitigation – How a NAM Can Help
Risk Management in a High-Risk Environment
Optimising Working Capital in Unprecedented Times
Money, money, money – becoming more important than The Brand?
Relating Trade Issues to Customers: a Practical Application of Lateral...
Trade Issues and the NAM – How Much Should You...
Political Developments and their Impacts on Supplier-Retailer Productivity
Power in Retailing: A Need for a Political Perspective in Account...
Building and Optimising Your Power-Based With A Customer
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
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