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Saturday 20 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
0 COMMENTS
Tipping the Balance in Supplier-Retailer Power-Play
Justifying Trade-Spend Responsibility
Trade-Spend Responsibility – a Move to the Finance Department?
Anticipating and Managing People-Power
People Exercising Brand-Power: the Corporation Tax backlash
You Choose. You Lose
‘Making Do’ With Reduced Demand
‘Making Do’ Taking Demand Out of the Market?
When a Customer Gets Too Big
When Major Customers Become ‘Major Shareholders’
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