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Saturday 20 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19832 POSTS
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Hindsight Account Management…
Power-play in Supplier-Retailer Relationships
Alliance Boots Terms – A Pivotal Opportunity For All?
Cost & Value Optimisation in Trade Partnership
Making the Numbers Count at the Interface…
Mutual Independence – optimising the supplier-retailer working relationship
A Market Bellwether, When Tesco ‘Slows Down’?
The Private Equity Consumer?
Four Shopper ‘Mind-Sets’ That Determine What Consumers Buy In The...
Managing Sainsbury’s while you wait…
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
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Jason’s Sourdough Launches National TV Campaign
