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Friday 26 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19911 POSTS
0 COMMENTS
Managing a Customer in Crisis…..
The Way Forward
Recession Account Management (KAM to RAM)
Networking the e-benefits of Global Exchanges
Retail News Management
Customer Dedication…..
Hands-on/off Account Management?
Dealing with Transition…
Life-cycling the customer and avoiding premature Decline
The Customer as a ‘Fixed’ Asset…….
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INDUSTRY ISSUES
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
Journey To AI: Build Strong Foundations For Retail Success
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