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Tuesday 30 September 2025
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Authors
Posts by Mark Craft
Mark Craft
19939 POSTS
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Recession Account Management (KAM to RAM)
Networking the e-benefits of Global Exchanges
Retail News Management
Customer Dedication…..
Hands-on/off Account Management?
Dealing with Transition…
Life-cycling the customer and avoiding premature Decline
The Customer as a ‘Fixed’ Asset…….
Gambling on ‘Loyalty’ Cards……..
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INDUSTRY ISSUES
OPS, GL, D2FC, PPOS, … Ever Felt Lost In The Amazon Jargon Jungle?
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
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