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Thursday 2 October 2025
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Authors
Posts by Mark Craft
Mark Craft
19970 POSTS
0 COMMENTS
The Way Forward
Recession Account Management (KAM to RAM)
Networking the e-benefits of Global Exchanges
Retail News Management
Customer Dedication…..
Hands-on/off Account Management?
Dealing with Transition…
Life-cycling the customer and avoiding premature Decline
The Customer as a ‘Fixed’ Asset…….
Gambling on ‘Loyalty’ Cards……..
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INDUSTRY ISSUES
OPS, GL, D2FC, PPOS, … Ever Felt Lost In The Amazon Jargon Jungle?
Retail Media: What’s My Definition?
GLP-1 and the New Shopper: What Category Teams Should Do Now
Why Most CPG Ads Will Fail This Golden Quarter, And How AI Can Help
TRENDING NEWS
The Trends Reshaping The Chocolate Category
Margin Improvement Programme Delivers Profit Growth For A.G. BARR
Eagle Eye Unveils Real-Time Omni-Channel Loyalty And Incentive Solution
Change Of CFO At Pets At Home
